Fedtrade® Podcast – Lisa Pettigrew, CRO Syndicate – SelectUSA Spotlight

Catch Lisa Pettigrew’s conversation with Jamie Hastings of law firm Rothwell Figg on the Fedtrade podcast to learn about the value of SelectUSA and how to position your sales presence to scale.

Thinking of entering or scaling your business into the US Markets?

Key Takeaways:

  • It’s a great time to build your business in the US.
  • CRO Syndicate is passionate about helping companies grow their sales and develop smart revenue generation strategies. We have a Sales Incubator Model to support companies entering or scaling their business into the US.
  • It takes three things to be a great sales leader – 1) A Playbook, knowing which plays to run in which situations, 2) The Chief Sales Officer should be the Chief Inspiration Officer, and 3) Being ruthlessly data driven. The CRO Syndicate helps companies and sales leaders to achieve balance and excellence across these 3 capabilities with the tools and frameworks needed.
  • Sales is the lifeblood of every company so ensuring you secure the right type of sales leader for your company, clients and culture when you enter and scale into the US is essential.

 

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