Happy holidays from our growing family of world-class CROs here at CRO Syndicate. We have had a big first year and are looking forward to an even bigger 2025 working with many of you.

This month we reflect on the top five market trends in 2024 that influenced sales (and growth) and we share our top three New Year’s Resolutions for Sales & Growth Leaders with a reading list of short articles to inspire you over the holidays. Plus, we review two great books and our favorite sales character this month is the dapper Don Draper from the tv series, Mad Men.