Jenna Pipchuk

Chief Revenue Officer

Calgary, Alberta, Canada

30+ years’ experience

Industries: Manufacturing, Education Technolgy, SaaS, B2B

Jenna is a dynamic sales leader with over 25 years of experience driving revenue growth and sales transformations across technology, education, and enterprise sectors. Known for her hands-on agility and transparent communication, Jenna specializes in small and medium-sized fast-growing companies and has a proven ability to unite sales and marketing to deliver exceptional results. Her extensive experience includes managing a global channel of over 4600 partners.

As Chief Sales Officer at SMART Technologies, Jenna spearheaded the Unified Commercial Engine (UCE), a customer-centric, data-driven model that increased lead volume by 50% and achieved 48% YoY growth and was a showcased study in Harvard Business Review.

Starting her career in product management, Jenna brings a unique perspective on aligning products and sales strategies to meet market demands. She’s recognized for creating scalable, customer-focused solutions and driving business growth through innovation and cross-functional collaboration.

With global experience spanning Europe, the Middle East, APAC, and North America, Jenna is a sought-after consultant for companies looking to scale rapidly, optimize go-to-market strategies, build robust channels and accelerate revenue growth.